A loud, living identity for a city-wide celebration

Block Party at MAAT was a dream brief—no brand, no visuals, just a powerful concept. A multi-day festival set in Lisbon, built to bring people together through music, art, food, and sustainability. The goal? To create a celebration that felt international but was deeply rooted in local energy.

Visit their Instagram Worked Under: Arktik Studio

What we did

Branding

Art Direction, Visual Identity, Strategy, Brand Guidelines

Art Direction, Visual Identity, Strategy, Brand Guidelines

Collateral

Visual System, Deck, Social Media Templates, Core asset development

Visual System, Deck, Social Media Templates, Core asset development


Block Party at MAAT was a dream brief—no brand, no visuals, just a powerful concept. A multi-day festival set in Lisbon, built to bring people together through music, art, food, and sustainability. The goal? To create a celebration that felt international but was deeply rooted in local energy.


Proposed stage concept created by the team at Made of Light

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