CRMs are wild. The sheer amount of interaction and touchpoint consideration required to build a basic relationship management software can drive you insane. And using a CRM is no joke either. Using enterprise CRMs will make you rethink your life and want to quit your job. When Creamier reached out to HEX to rethink a customer relationship software for an untapped (+ non-tech) market, we knew we had to really rethink what makes a good CRM from the ground up.

We didn't want Creamier to feel like a software. I can rant all day long about our attempt to bring a fresh energy to this project, but visuals speak coherently while words hallucinate you to sleep.